Everyone You Know Really Did Just Get Engaged

A third of all engagements happen between Thanksgiving and New Year's Day. Here's why.

Among the photos of presents, parties, and booze-reddened relatives, another common theme seems to have emerged on Facebook in the past few weeks. A sizable chunk of my female friends, at least, have recently posted images of themselves grinning while holding up a jazz hand with a ring on it.

“Doesn’t it feel like everyone is getting engaged right now?” a friend from home asked the other night.

It feels that way, it turns out, because they are.

According to WeddingWire, 33 percent of engagements happen between Thanksgiving and New Year’s Day, making every January look a lot like Christmas for wedding planners, venue owners, and bridal shops facing a rush of newly engaged couples.

So why are the coldest months so hot for proposals? One popular theory — let’s call it the Love Actually Postulate — suggests that it’s the season’s cozy, twinkly atmosphere that prompts dramatic acts of romance. Others think it’s because men like to pop the question when friends and family already gathered, to better share in the joy. Other, more pragmatic explanations hold that, because proposals take a while to plan and pull off, a few extra vacation days come in handy, or that Christmas bonuses make buying a $5,000 ring a bit easier.

 December 30, 1951 ad. (Wilmington Star-News)

On that note, it’s worth mentioning that engagement rings were originally designed to function as somewhat of an insurance policy for the woman. Diamond rings didn’t become popular until after the Great Depression, writes George Mason University law professor Margaret Brining. At the time, women had few economic opportunities outside of marriage, so a “breach of promise” lawsuit “entitled a woman whose fiancé had broken off their engagement to sue him ... for damages, including the actual expenses she had incurred in reliance on the marriage. She might also recover for her embarrassment, humiliation, and loss of other marriage opportunities.” But by 1945, most states had banned breach of promise lawsuits, so women needed a new way to ensure their beaus followed through on engagements. Around the same time, DeBeers launched its “a diamond is forever” campaign, and Americans, spooked by bank runs, began to prefer storing their assets in physical goods rather than currency.